Ideas that spread

I love TED talks.

I love the concept.

I love the execution.

As a marketing professional, I think TED talks are often brilliant examples of storytelling and I often share them with my clients to show how delivery can reel a person into a topic that might be dense or unfamiliar.

I have watched TED talks that seem to have nothing to do with my life — that are by people so foreign to me or about ideas that are a million miles away from what I think or care about.

And yet, by the end, I’m crying. Or nodding. Or shaking my head in stunned disbelief.

That’s what a good story does to you.

As a human being, I think TED talks enrich my life.

I love learning about problems I never knew existed.

And being surprised by how the solutions to those problems end up applying to my own life.

I have the TED app downloaded on my smartphone and when I remember, I will often listen to a TED talk on the drive home from work.

I hardly ever spend time browsing the videos. I choose one of the top three recommended.

Today I chose “Phil Hansen: Embrace the shake.”

I had no idea who Phil Hansen was before I watched his talk, nor did I understand the reference to the word, “shake” in the title.

But I love the word “embrace.”

It’s physical.

It’s emotional.

And this word alone in the title was enough to pique my curiosity and press play.

I’m very much into embracing. (And tips on how to do it better…)

Embracing my uncertainty.

Embracing my fear.

Embracing the new and unfamiliar.

Embracing …so that you may let go.

What Hansen suggests in his talk is that embracing our limitations actually opens us up to limitless possibilities.

I agree with him.

I won’t spoil the 10 minute talk.

Enjoy it for yourself, but be prepared to be surprised.

And to let go … of your expectations.

About the speaker.

About the talk.

About everything.

“As I destroyed each project, I was learning to let go,” Hansen says. “Let go of outcomes. Let go of failures. And let go of imperfections…”

See what happened, when he did.